Not to be outdone by Nike and Adidas, Reebok has decided to come out with their own crafty campaign, “It Takes A Lot To Make A Classic,” which starts on March 22nd.
The campaign features some of Hip Hop’s most prominent artists; Melanie Ehsani, Rick Ross, Alicia Keys, Tyga, Swizz Beats (who is the creative director for the campaign), and Mike Posner. The shoes will highlight the Reebok’s “Icons” footwear, Ex-o-Fit, WorkOut and Freestyle, while continuing to celebrate the company’s rich heritage as THE Classics brand.
The shoes will be available at Footaction, Footaction, City Gear, Macy’s, and Finish Line.
Check out the different artists’ version of the CLASSIC shoes below.
Rick Ross – Face of the “Workout Mid” portion of the campaign
Alicia Keys - Face of the “Classic Spirit” portion of the campaign
Tyga - Face of the “Classic Hustle” portion of the campaign
Swizz Beatz – Creative Director for the Campaign